QuickReg® eBooks

What's Your Zero-Party

Data Strategy?

Gartner estimates that by 2023, 65% of the world’s consumers will have their data protected by regulations – up from 10% today. Not only have governments gotten involved, but the tech giants – Google and Apple – have announced that they are eliminating third-party cookies by the end of 2022 and allowing consumers to opt-out of online identifiers. Consumers – though willing to provide their personal data if they see a benefit – believe (and rightly so) that they should control if/how it is used. Companies that don’t have a new data strategy in place will see their marketing efforts deteriorate and lose their customers’ trust & loyalty.